Emailing newsletters or promotional material is a great way of reminding your clients that you are there. Less expensive that direct mail or traditional forms of in print advertising, you can target individuals via their e-mail inbox.
E-mail marketing packages allow you to see what motivates your clients to click on a link on an email by allowing to see detailed statistics for each campaign. This helps you constantly redefine your focus.
I use and provide training in Mailchimp as it is easy to use and there is a free sign up option which is perfect for individuals and small business who are working to a budget.
From planning to creation of an e-mail marketing campaign, I can carry this out for your or train you to do it yourself.