JDT Website After Redesign

JDT Music Academy eCommerce and Membership website.

Project overview

 

JDT Music Academy, have a large purpose-built music centre is based in Dereham, Norfolk which was established in 2001, their newly renovated studio serves families and communities across the county,
providing music services for all ages and abilities.

JDT had an existing site which, they had been developed in WiX. Following the renovation of their studio, they wanted to give their website a fresh new look. Also, while WiX had worked for them, its closed and proprietary nature would start to become a barrier to growth in the future. JDT wished to own and control their digital landscape.

JDT wanted to work with a local web design agency that shared their values, who were friendly to work with and were able to bring their vision to life, quickly and efficiently without swamping them with technical jargon.

From a customer perspective, many people find the products and services they need by starting their search using their mobile phones rather than traditional laptops or desktop PC’s, so it was essential the new site looks great and works perfectly on mobile. 

I provided a fully responsive, mobile-first, website, SEO Audit and domain transfer to my hosting facility.  The website has been created using effective SEO techniques which will improve JDT’s search rankings in the coming months.

 

 

Old version of the JDT WiX based Site

This picture shows the original website which was not responsive and which was not SEO optimised.

Websites which work well on mobile phones and ipads

The Solution

Using WordPress and the Elegant Themes Divi builder I was able to create a brand new theme for the website which is fully responsive. This used Elegant Themes latest Theme Builder technology.

The new site was developed on one of my development servers and the team at JDT were able to see the new site emerge every step of the way and encouraged to feed into the redesign process.

The website contained a members-only section, with all the existing members being stored in the WiX Website.  As part of the go-live process, I exported the existing member’s details from WiX and imported these into WordPress.

WordPress is more flexible than WiX, for example supporting multiple membership groups and levels of membership.  Content can also be easily hidden or displayed based upon a user being logged in and their membership level.

The WiX site also contained a number of blog posts which I was able to successfully migrate from WiX to WordPress.

The old site was hosted by WiX, so as part of this project I created a new hosting account, on my hosting based at SiteGround. This includes daily backups and co-location between London and the Netherlands for business continuity/disaster recovery.

The new site is also hosted on HTTPS, as Google now encourage site owners to host their sites using encrypted links.

I used AHrefs to identify keywords and audit the new site before going live. This ensures that the new site has no technical on-page SEO issues which would prevent it from ranking well.

To help with the transition from the old site to the new site, for SEO and users, I maintained the existing URL structures where it made sense to do so and set up redirects for URL’s which no longer exist.

Upon going live, I set up Google Webmaster Console and Bing Webmaster Console and submitted the sitemap to both.

Delivering added value

My approach to creating mobile and SEO optimised websites and providing first-class hosting and security results in cost-effective, friendly and highly performance websites.  It’s much better to get these right during the site design and implementation rather than try and retrospectively address these later.

The launch of a new website is just the start of the relationship between me and my client.  I am always on hand to keep the site up to date and fresh with my flexible WordPress Website Maintenance packages designed to support your business.