SEO or Search Engine Optimisation is the process of getting to the top of Google search results. Often unscrupulous companies will promise to get you to the top of google and employ unethical or so called ‘black hat’ tactics to do this. I work with you to build an SEO strategy that is right of your business and budget using ethical tactics.
I see SEO as a way of google being able to tell how worthy your website is of ranking highly in your search results. It is not about quick overnight success but building SEO results over the long term which will stand the test of time even if Google change their algorithm.
Increasingly social media is playing an important role in SEO so any strategy needs to incorporate the relevant social media for your business.