Website Audit: How to win more business through your website.
You may already have an established website, but you are not altogether happy with it.
It could be that you feel disappointed that your website has not given you the online presence that you hoped for and you want to change that.
It could be that you think your website needs an update but you are not sure how to go about it. My website audit service provides you with measurable methods to improve your website to better meet your objectives.
When you receive my report you can either follow the actionable recommendations yourself or I can quote for development and then ongoing support and maintenance.
What is typically included in a website audit?
Know your clients
This is understanding the type of people who are your target customers and how they are likely to want to engage with your company via your website. The lays the foundation for the website audit, as this is how we decide if the website is meeting your customer’s needs.
We will ask you to name one or two key competitors. We will then benchmark your website against theirs.
If you have Google Analytics (GA) installed this can provide very helpful data to identify which parts of your website are most used. It can also tell use which devices your customers use to access your website, what times they access it and from where. If you don’t have Google Analytics installed I can quote for getting this installed for you.
Google & Bing Console (formally Webmaster Tools)
Both Google and Bing provide excellent diagnostic tools for that can show serious issues with your website. If you don’t already have these installed on your website I would be pleased to quote for doing this for you.
Key Phrase Research
We research what the most common phrases people will enter into Google and other search engines to find your website.
The SEO (Search Engine Optimisation) looks at the technical aspects of how the pages on your website have been constructed and how this may be having a negative affect on how Google and others search engines index your website.
This phase of the project also looks at which sites are linking to your website and how they are doing it. Older website tend to have accumulated lots of low quality and sometimes harmful backlinks. When it comes to backlinks, quality and relevance is highly important.
Content is king. It’s essential that your site contains quality content that clearly demonstrates to your customers your expertise in the products and services that you are selling. Google and other search engines are smart these days using AI technology to understand what good looks likes in each market, they then use this to help rank your website.
Call to Action Review
We review what Call To Action’s (CTA) your website has. A surprising number of older websites are purely information and don’t explicitly ask visitors to do anything. I make sure that your website has strong messages that direct visitors to engage with your company.
How much does a website audit cost?
For websites of 10 pages or fewer, I offer a fixed cost Website Audit Service for £150.00, for larger sites please get in touch for a competitive quote.